Romanian Witches vs The Witcher

Creative idea

What do Romania and Netflix’s fantasy drama The Witcher have in common? Magic. On one side, a country in which magic has a prominent role in national folklore. On the other, a world in which a mutant hunter faces magical creatures. That’s why Netflix used three renowned Romanian witches to predict the 2nd season of the saga, before its release. After collecting fans’ questions, our witches then made predictions about the show. Real, unscripted predictions. But were they real spoilers or just a big scam? Only one way for fans to find out: watch the show.

Brand name: Netflix Romania
Advertiser / client: Netflix Romania
Product / service: Netflix
Campaign name: Romanian Witches vs The Witcher
Agency network: PUBLICIS
Agency: Publicis Italy
Production company: Lucas Art Film
Art director: Corina Patraucean, Alex Eftimie
Copywriter: Nicolò Carrassi, Ruxandra Drilea
Client account director: Ilaria Lorenzetti
Film production: Lucas Art Film
Director: Raya al Souliman
Director of photography: Horatiu Sovaiala
Agency producer: Florin Marica, Radu Selaru, Arina Lazar
Additional company: GLOBAL CCO PUBLICIS WORDWIDE: Bruno Bertelli Chief Creative Officer: Cristiana Boccassini Chief Creative Officer: Mihnea Gheorghiu ACCOUNT SUPERVISOR: Elisa Tanganelli Editors: Bogdan Orcula, Daniel Atudorei, Dan Floroiu