IKEA, Apartmenteka

Creative idea

We saw an opportunity to offer millions of Russians free interior designs which are tailored to their lifestyles and to their standardized apartments and could be purchased in one click. It is an online library of free interior designs created for real people living the reality of standardized housing. We showed people how to make most of their small-space and uncomfortable layout, and made it all easily obtainable with just one click of a button by linking Apartmenteka with the main e-com website.

Brand name: IKEA Russia
Advertiser / client: IKEA DOM LLC
Product / service: Design catalogue for standard flats in Russia
Campaign name: Apartmenteka
Agency network: BBDO WORLDWIDE
Agency: JSC 'Instinct', Moscow
Additional company: ZBRSK Digital Production, Teams of IKEA Russia stores
Production company: ZBRSK Digital Production
Web address: https://www.ikea.com/ext/ru/kvartiroteka/
Executive creative director: Roman Firainer / Yaroslav Orlov
Creative director: Nikolai Fabrika / Evgeniy Golovan / Antonina Pirogova
Art director: Timur Abdyusheev
Designer: Ilya Kuleshov
Account director (agency): Irina Gornova / Ksenia Mikhailova
Client account director: Marina Vershinina
Managing director: Julia Gubina
Senior planner: Anna Zakharova
Agency producer: Tatyana Dmitrieva
Digital production: Anna Chaplygina / Vladimir Lovtsov
Digital creative: Maxim Demkin
Additional company: IKEA team Inna Romagnoli – Marketing Manager Anna Fokina – Marketing Communication Manager Olga Belyaeva – External Communication Manager Olga Chernova – Digital Content Specialist (Content manager) Margarita Lefikaite – Interior Designer Elena Ryazanova – Country ID Leader Anastasia Zakharova – Commercial Activity Leader Teams of IKEA Russia stores