Confession of Chatbot

Creative idea

Taxpayers in Slovakia got special right to donate 2% of tax to NGO of their choice. Our task was to get attention of donors for League Against Cancer. We used topic #1 of those days – AI. While the world was talking about what AI can do, we found something what it CAN NOT. It can't be in solidarity. That HUMANITY IS IRREPLACEABLE! To spread our message, we used AI implemented chatbot of largest Slovak bank. We forced chatbot to publicly confess there is one thing it just cannot do. To help patients with cancer. Because only you can do that.

Brand name: League Against Cancer
Advertiser / client: League Against Cancer
Product / service: 2 % of tax donation
Campaign name: Humanity is Irreplaceable
Agency network: INDEPENDENT AGENCY
Agency: EFFE Bratislava
Web address: http://www.lpr.sk
Creative director: Katarina Noskajova
Art director: Stefan Hellvis Klucka
Copywriter: Katarina Noskajova
Account director (agency): Ludmila Hurajova
Managing director: Daniel Abraham
Strategic planner / strategist: Daniel Abraham