Elden Fake News

Creative idea

In recent years it has become harder and harder to tackle the dangerous world of fake news. These fake news have a negative effect on our societies and destroying economies and businesses, too. Budapest Business Journal wanted to educate the next generation of decision-makers and business men about the problem of fake-news, and the importance of fact-checking. We invited popular gamers and streamers that by playing they fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind.

Brand name: Budapest Business Journal
Advertiser / client: Budapest Business Journal
Product / service: Budapest Business Journal
Campaign name: Elden Fake News
Agency network: INDEPENDENT AGENCY
Agency: White Rabbit Budapest
Production company: RECH Ltd
Executive creative director: Istvan Bracsok, Levente Kovacs
Creative director: Luis Paulo Gatti, Jim Seath, Adam Lenart
Art director: Luis Paulo Gatti, Victor Laars, Kaue Barbosa, Zsofia Fribek
Copywriter: Rafael Reis, Matheus Loretti, Tamas Adam
Designer: Bruno Oliveira
Account director (agency): Reka Batho, Lili Szabo
Managing director: Levente Balint
Additional company: CEO of Budapest Business Journal (Client): Tamas Botka Executive Producer: Shamsher Walia