Donate your Wrinkles

Creative idea

If everyone hates their wrinkles, why not donate them to the ones who'd love to have them? Women fighting cancer. For the first time anti-aging products help other women age. Because with every purchase of a L'Oréal skincare product 50c will be donated to Fondazione Veronesi for Cancer Research.

Brand name: L'Oréal Paris
Advertiser / client: L'Oréal Paris
Product / service: L'Oréal Paris
Campaign name: Donate your Wrinkles
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Italy
Production company: The Blink Fish
Executive creative director: Alessandro Sabini
Creative director: Alessandro Sciortino, Eoin Sherry, Fernando Dominguez
Art director: Eoin Sherry, Riccardo Daverio, Giorgia Raffaelli
Copywriter: Fernando Dominguez, Veronica Casini
Account director (agency): Donatella Bizzari
Client account director: Guillaume Perrin
Strategic planner / strategist: Giovanni Lanzarotti
Senior planner: Ornella Ciot
Agency producer: Michele Virgilio