Captcha

Creative idea

Since russia began its inhumane annexationist war in Ukraine, they use all possible propaganda tools to bleach their barbaric deeds. One of the main narratives Aggressor spreads is that they attack Ukrainian military objects exclusively. However, countless facts, bloody photos, shocking videos and leveled civilian districts state the opposite. We decided to mobilize those capable of rational thinking to spread the truth about russia’s war crimes in Ukraine. We created series of Captcha-stylized visuals, depicting widely-known test. It helps people compare terrifying on-site visuals of events with how russia describes them in their news statements.

Brand name: Eleos Ukraine
Advertiser / client: Eleos Ukraine
Product / service: public and social information and countering propaganda
Campaign name: Check that you're human
Agency network:
Agency: Leo Burnett Kyiv
Web address: https://eleos.com.ua/
Executive creative director: Jorg Riommi, Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Anatoliy Davydov
Copywriter: Anatoliy Davydov, Vladislav Minchev