Love Your Own Way

Creative idea

On St. Valentines day, all ads show us love like in the movies. But real love looks a lot different. So, Fashion Days – the brand that tells people to do everything their own way, decided to remind them to love each other in their own way too. On February 14th, we released close to a hundred visuals in OOH and on social media with examples of the love we don’t see at the movies e.g. “Love is when you buy me kebab at 3 A.M.“. To drive the point home, we also released a video comprised of couple’s actual IG stories.

Brand name: Fashion Days Bulgaria
Advertiser / client: Fashion Days Bulgaria
Product / service: Fashion Days - Online fashion retailer
Campaign name: Love Your Own Way
Agency network: INDEPENDENT AGENCY
Agency: HUMAN, Sofia
Production company: HUMAN Production
Executive creative director: Alexander Bratimirov
Creative director: Konstantin Trendafilov
Art director: Kristiana Vulcheva
Copywriter: Petar Evtimov
Designer: Nelly Kirova
Account director (agency): Monika Todorova
Director: Dimitris Georgiev
Agency producer: Nikola Tsanov
Post production producer: Dobriana Yordanova