The power of invisibility - change this Christmas
Creative idea
When you are truly lonely, you feel unseen, unheard – invisible. Many elderly people experience that every single day and it’s especially hard for them during Christmas. However, as a kid, being invisible might sound amazing. We wanted to show that contrast by using a classic narrative of writing a letter to Santa Claus and illustrating it with gloomy scenes from the senior woman’s apartment. This type of juxtaposition highlights the problems of older people in our society. The effect of clashing worlds makes her struggles even more real to the viewer and as a result, evokes strong emotions.
Brand name: Stowarzyszenie mali bracia Ubogich (Association little brothers of the Poor – Friends of the Elderly)
Advertiser / client: Ancymony Agency (formerly: Schulz)
Product / service: Fund-raiser for Stowarzyszenie mali bracia Ubogich (Association little brothers of the Poor – Friends of the Elderly)
Campaign name: The power of invisibility - change this Christmas
Agency network: INDEPENDENT AGENCY
Agency: Ancymony Agency (formerly: Schulz), Cracow
Additional company: Lemon Film, Zenith
Production company: Lemon Film: Jarek Gajewski, Wojciech Klimczak, Dorota Piekuś, Kinga Piwowarska
Web address: https://www.malibracia.org.pl/
Executive creative director: Wojciech Papuziński, Ancymony Agency (formerly: Schulz)
Creative director: Wojciech Papuziński & Emilia Czerwiec, Ancymony Agency (formerly: Schulz)
Art director: Marcin Pająk, Ancymony Agency (formerly: Schulz)
Copywriter: Wojciech Papuzński, Emilia Czerwiec, Bartłomiej Pałacki, Ancymony Agency (formerly: Schulz)
Designer: Izabela Zientara, Przemysław Dzierzbicki, Ancymony Agency (formerly: Schulz)
Account director (agency): Klaudia Wójcik, Ancymony Agency (formerly: Schulz)
Media director: Marta Marchlewska, Marta Osińska, Zenith
Strategic planner / strategist: Arkadiusz Mogiła, Agencja Ancymony (formerly Schulz)
Pr director: Dominika Kozłowska, Agencja Ancymony (formerly Schulz)
Photographer: Aurelia Frydrych & Paweł Zdanowski, Lemon Film
Film production: Lemon Film
Director: Aurelia Frydrych & Paweł Zdanowski, Lemon Film
Director of photography: Dominika Podczaska
Music: Tomasz Toczkowski
Screenwriter: Emilia Czerwiec, Bartłomiej Pałacki, Wojciech Papuziński, Agencja Ancymony (formerly Schulz)
Post production: ICE Images
Post production producer: Agnieszka Białachowska, Postproduction Manager, ICE Images
Additional company: Influencer Marketing Specialist: Justyna Ryńska, Scenography: Artur Bugno, Camera crew: Jakub Sztuk, Krzysztof Krefta, Actors: Ewa Robertson, Antonina Sobczak, Anna Przybylska.
