Grains of Truth

Creative idea

The Holodomor Museum in Ukraine commemorates 7mln people killed in the most massive murder during a peaceful time in 1932-1933. The Museum’s mission is to unite Ukrainians to count every victim. We built a campaign around a fundraising web-platform where every donation reveals one victim’s name. Every name’s presented as a grain. No single artist can create millions of unique grain symbols, so we created a stencil, which could be filled with a unique content by every creator. The world's first visual identity, which is initially empty. By people’s efforts filled by grains of truth - names, testimonies and donations.

Brand name: Holodomor Museum Foundation
Advertiser / client: Holodomor Museum Foundation
Product / service: Holodomor Museum
Campaign name: Grains of Truth: Holodomor Museum crowdfunding campaign
Agency network: INDEPENDENT AGENCY
Agency: Postmen Kyiv
Production company: Postmen Production
Web address: https://www.zernapravdy.org/uk
Executive creative director: Yaroslav Vedmid
Art director: Ira Pavlova
Designer: Ira Pavlova
Account director (agency): Hanna Savchuk
Music: Igor Bondarenko
Agency producer: Olga Mykhalets
Post production: Anastasia Kukushkina