Summer Warcation

Creative idea

We found the proper metaphor delivering the atmosphere of war without showing the horrors of war, simultaneously making people dive into a war-city atmosphere. An idea came from a war-time Kyiv. A capital city with 1000 years of history and dozens of historical monuments around the place. The city's government decided to save those monuments by covering them with sandbags and hard boxes. People in Kyiv try to work and live their lives, those 'hidden' monuments remind us that the war is here, and missiles might hit us anytime. A series of visuals portray the summer 'warcation' in Europe that might happen if Ukraine loses the war without support.

Brand name: Madcats
Advertiser / client: Madcats
Product / service: awareness poster
Campaign name: Summer Warcation
Agency network: INDEPENDENT AGENCY
Agency: Madcats Agency, Kyiv
Creative director: Glib Petrov
Art director: Vik Vatamaniuk, Veronika Syniavska
Copywriter: Roman Pyskun, Anton Solonko
Designer: Olesia Bahrii, Alexandra Romanenko
Managing director: Alexander Solonko
Senior planner: Artur Redzynets