Parallel reality - Harsh actuality

Creative idea

The problem of human trafficking acts as a parallel reality, as if it is invisible and happens far away from us, however, it is a problem in which phenomena only seem one way, while the reality is different and even harsher. That is our harsh actuality. We wanted to present this social problem in a specific way, through the symbolism of imaginary chains. The imaginary chain strongly symbolizes everything with which a human trafficker binds his victim: blackmail, coercion, punishment, threat, fear, which is not visible at first glance.

Brand name: NGO Astra - anti trafficking action
Advertiser / client: NGO Astra - anti trafficking action
Product / service: Social responsible issue - human trafficking
Campaign name: Parallel reality - Harsh actuality
Agency network: INDEPENDENT AGENCY
Agency: M2Communications Belgrade
Production company: NEO - New Entertainment Office
Web address: https://m2c.rs/en/
Executive creative director: Miro Antic
Creative director: Predrag Markovic
Art director: Daniel Girizd
Copywriter: Branislav Raicevic
Designer: Boris Miletic
Media director: Ivana Daljevic
Managing director: Milena Banovic
Photographer: Sasa Nikolic
Film production: NEO - New Entertainment Office
Director: Predrag Markovic
Director of photography: Daniel Girizd
Music: Dobrica Visnjic
Screenwriter: Branislav Raicevic
Agency producer: Slobodan Stefanovic
Post production: Daniel Girizd
Digital production: Mosquito Video & Animation
Digital creative: Boris Miletic
Additional company: Scenographer/costumes: Ana Milosevic