Eternals

Creative idea

The movie Eternals has become a pioneer in the Marvel Cinematic Universe with the character Makkari who is not only one of the fastest beings but also the first ever hearing-impaired superhero. Inspired by this character, we created a special communication project centering on diversity and inclusion. We planned to communicate this project more broadly and created an outdoor campaign, posters, and a private screening with open captions specifically for hearing-impaired individuals. We communicated the message “Eternals is in cinemas” by using sign language alphabet. Following the announcement, a special screening of Eternals with open captions in collaboration with Dem Association was held at Kanyon Mall Cinemaximum on November 26th.

Brand name: Walt Disney Studios
Advertiser / client: Walt Disney Studios
Product / service: Advertising
Campaign name: Eternals: Sessiz Alfabe (Sign Language Alphabet)
Agency network: INDEPENDENT AGENCY
Agency: Über Dijital / Istanbul
Digital agency: Über Dijital
Additional company: Publicis Groupe
Web address: http://www.disneystudios.com
Executive creative director: Hande Arslan
Art director: Levent Altay
Copywriter: Büşra Çarıkçı
Designer: Dilan Doğan
Account director (agency): Elif Okatan
Client account director: Ayça Vardarlı
Media director: Nelsi Malki
Managing director: Elif Erten