Carol for Charity

Creative idea

In an effort to aid Ukrainian children affected by war, we transformed the beloved Carol of the Bells into a donation platform using Shazam. The new version of the song, titled Carol for Charity, encourages listeners to Shazam itself and donate for children's needs with just a few clicks.

Brand name: Olena Zelenska Foundation
Advertiser / client: MFA of Ukraine, NGO Brand Ukraine, Olena Zelenska Foundation
Product / service: charity foundation
Campaign name: Carol for Charity
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Ukraine
Media agency: Starcom Ukraine, Publicis Media Poland, Zenith Bulgaria, Spark USA, Spark Great Britain,
Executive creative director: Jorg Riommi, Kate Stanners, Kosta Schneider,
Creative director: Sergiy Biloshytskiy
Art director: Julia Romanova
Copywriter: Anton Cherevashko
Designer: Kateryna Krashtapyk
Account director (agency): Olena Orlovska, Alina Melnychuk, Anna Romanova
Client account director: Lialina Victoria
Media director: Mariia Lypiatska, Sofiia Dzhurynska
Music: Antytila Band, Veryovka Ensemble, Children's folk ensemble 'Zernyatko'
Additional company: Karen Lim - Communication Director Publicis Groupe (CEE) Kostiantyn Baranovskiy - Motion Designer Ihor Strohov - Motion Designer Dmytro Grushevsky - New Business Director Olga Buzunova - Content Practice Director Yulia Meduna - Corporate Communications Manager Denis Urusiv - Cameramen Vova Klimik – Cameramen & Colorist Katerina Paida – Backstage Director