One Fry Is All You Need

Creative idea

Fryday is a brand new French fry place in Sofia, aiming to offer the supreme fries in all of Bulgaria. People love their fries. But their fans also have a huge problem – people are constantly asking them to try some of their fries. Which is extremely annoying for every fry enthusiast. That’s why we came up with a solution, combining their problem with our goal of having every Bulgarian try our fries. And we created: One Fry Is All You Need — the world’s first sampling of a single French fry.

Brand name: Fryday
Advertiser / client: Fryday
Product / service: Street fast food place for fries
Campaign name: One Fry
Agency network: INDEPENDENT AGENCY
Agency: HUMAN, Sofia
Executive creative director: Alexander Bratimirov
Creative director: Konstantin Trendafilov
Art director: Kristiana Vulcheva
Copywriter: Petar Evtimov
Agency producer: Nikola Tsanov