Turkcell Fizy

Creative idea

We developed a project with our online music listening platform/app, fizy, where users can listen to the sound of the city. Through our sound detection technology, users were able to listen to the sound of the city by allowing access to their microphone through the mobile masthead area. We directed users to different playlists based on the wavelength and intensity of the sound we detected. We aimed to capture users at any time of the day, in every city they are in, while consuming content on the websites they frequently visit, and direct them to specially designed playlists on our music platform.

Brand name: Fizy
Advertiser / client: Turkcell
Product / service: Turkcell
Campaign name: Fizy Desibelmeter
Agency network: GROUPM
Agency: Mindshare Turkey / Istanbul
Additional company: Mindshare
Web address: https://www.mindshareworld.com/turkey/
Managing director: Evrim Ziyan
Strategic planner / strategist: Pınar Ozcan / Ceren Albeniz