Make AI-Generated Art, Not Human-Generated War

Entry code: 2509008GD23
Agency: Pristop, Ljubljana
Advertiser / client: Truhoma Fund
Group: B. EXCELLENCE IN MEDIA, Non-Profit/Charity, NGO

Creative idea

The war in Ukraine has been raging for months, leaving millions displaced and in need of urgent aid. For blockchain charity Truhoma, we used AI-generated art in a mission to help Ukrainian civilians through 100% transparent donations. At times of war in 2022-2023, Artificial Intelligence made a massive breakthrough and became the biggest digital trend worldwide. People are using a number of AI tools and algorithms to create digital artworks, texts, videos and share them on social. While donations to Ukraine were on the decline, we used AI as a powerful creative tool to attract public attention to Truhoma’s mission.

Brand name: Truhoma Fund
Advertiser / client: Truhoma Fund
Product / service: Blockchain charity
Campaign name: Make AI-Generated Art, Not Human-Generated War
Agency: Pristop, Ljubljana
Executive creative director: Ula Spindler
Creative director: Kirill Karnovich-Valua
Art director: Matija Kocbek
Copywriter: Peter Zabret
Designer: Patricia Rantaša, Urška Kos
Account director (agency): Nina Usnik, Ema Knez
Additional company: Ana Lukner Roljić, Founder & CEO, Truhoma Fund


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