SHOWCASE
Tough Day
Entry code: 26008GD21
Agency: MUW Saatchi & Saatchi
Advertiser / client: Telekom
Group: H. B2B
Creative idea
During the last year the number of single parents has increased. And they don't have it easy to raise their children. This modern phenomenon inspired us to tell the story of one tough day in the life of a single father.
Brand name: Telekom
Advertiser / client: Telekom
Product / service: Unlimited Data
Campaign name: Tough Day
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi
Production company: Playground13
Creative director: Jaroslav Vígh
Art director: Veronika Holaňová
Copywriter: Ivana Polohová, Roman Hríbik
Account director (agency): Tatiana Hrutková, Zuzana Gazdová
Strategic planner / strategist: Kamil Charvát
Director: Martin Marček
Additional company: Editor: Ivan Romančík
Sound Studio: K2zvuk
