Fruits of Heroism

Creative idea

In 2008, after the Russian aggression, living near the border in the heart of Georgia became extremely threatening. Some brave Georgians stay despite the danger and continue to farm and even employ people from other villages. We developed a campaign to raise awareness and promote products of these courageous farmers. We branded products made in this region - Fruits of Heroism - a celebration of bravery and a symbol of hope for their community. We created a special symbol - a barbed wire shattered by sprouts of green leaves and berries. This logo represents the unwavering spirit and the resilience of the farmers.

Brand name: Fruits of Heroism
Advertiser / client: ZINC Network, IDFI.ge
Product / service: Fruits of Heroism
Campaign name: Fruits of Heroism
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi, Georgia
Creative director: Mindia Arabuli
Art director: Magda Janjalashvili
Copywriter: Dachi Imedadze
Designer: Head of Design: Matassi Sulakauri
Account director (agency): Zizi Nasrashvili, Ekaterine Ebanoidze
Illustrator: Sr. Designer: Tekla Baramashvili
Film production: Motion Designer: Luka Shvelidze
Screenwriter: Copywriter: Tatia Darsadze
Additional company: Creative Chairman: Levan Lepsveridze Chief Creative Officer: Anze Jereb Sr. Account Manager: Salome Martiashvili Jr. Account Manager: Elene Davitadze Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili