SAFE WAZE 2 SHOP

Creative idea

Mastercard used its transaction data to protect both supermarket employees and customers by influencing in-store traffic. Mastercard was able to tell how busy supermarkets were by tracking transactions in the store. More taps = more people in the store. We could track this more accurately than programs that use historical data as estimates. So we partnered with Carrefour Poland and used Waze to drive people to less busy stores for safer shopping. We could also tell customers safer hours to shop and created special promotions they could access when the stores were less busy. We changed customers' behavior to help and to keep them safe.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: in store traffic control
Campaign name: SAFE WAZE 2 SHOP
Agency network: McCann
Agency: McCANN Poland, Warsaw
Additional company: McCANN Toronto, Isobar Polska
Web address: https://kiedydosklepu.pl/
Executive creative director: Marcin Sosiński, Pierre Lipton, Josh Stein
Creative director: Bartek Klimaszewski, Mike Shuman, Gail Pak
Art director: Janka Szwykowska
Copywriter: Łukasz Kołakowski, Zbigniew Marczak
Designer: Anna Solianyk, Gosia Wojtkowiak , Magda Bąk, Vladi Kravets
Account director (agency): Małgorzata Tereszczenko, Natalia Rostworowska, Igor Seweryn
Client account director: Jerzy Hołub
Strategic planner / strategist: Marcin Samek, Adam Stasiak
Post production: Rafał Jastrzębski
Digital strategist: Mike Cooper
Additional company: McCANN Toronto: Emily MacLaurin-King Isobar: Stefan Kasztelewicz, Kamil Łobodiuk, Tomasz Struczyński, Mikołaj Kołkowski, Konrad Ochal Carat: Claudia Mainella, Patrycja Pachnik WAZE: Julia Lenoir, Assya Daskalova Carrefour: Michał Sacha