The Way to Victory

Creative idea

'The Way to Victory' campaign turned into the voice of the Ukrainian nation and aimed to tell about the brave and unbreakable Ukrainians to a wide audience. To create the project, we brought together the best artists and scriptwriters to work on heroic graphic novels about the resistance of Ukrainians during the first months of the Russian-Ukrainian war. What began as an emotional impulse soon evolved into a significant loyalty campaign with a charitable component. 'The Way to Victory' campaign emerged as the strategic solution to motivate customers to donate to the Army of Drones in the retail chain.

Brand name: Aurora multimarket chain
Advertiser / client: Aurora multimarket chain
Product / service: Two graphic novels about Ukrainian heroes, and charitable chips
Campaign name: Art Nation Loyalty
Agency network: INDEPENDENT AGENCY
Agency: Art Nation Loyalty, Kyiv
Digital agency: SE7ENSKY
Production company: The Will Production
Web address: https://waytovictory.avrora.ua/
Executive creative director: Volodymyr Melnychenko
Creative director: Viacheslav Buhaiov (The Will Production) / Iryna Gromova (Art Nation Loyalty)
Art director: Viacheslav Buhaiov (The Will Production)
Copywriter: Iryna Gromova
Designer: Karina Abileva / Vitaliy Volynets
Account director (agency): Tetiana Kholodniak
Client account director: Roman Sivkovskyi
Media director: Valeriia Melnikova
Film production: SE7ENSKY
Director: Artem Yasinskiy
Director of photography: Vadym Lysytsia (FOXXSTUDIOS)
Music: Vadym Lysytsia (FOXXSTUDIOS)
Screenwriter: Vadym Lysytsia (FOXXSTUDIOS)
Post production: FOXXSTUDIOS
Post production producer: Vadym Lysytsia
Additional company: Art Nation Loyalty team: Ilona Kyrylenko, Valeriia Troian. Avrora multimarket team: Maksym Nezviietskyi, Volodymyr Brazhnyk, Viktor Horbunov. The Will Production team: Denis Fadeev, Oleksandr Koreshkov, Ihor Kurilin, Kateryna Kosheleva, Nazar Ponik, Bohdana Vitkovska, Kyrylo Malov. The FOXXSTUDIOS: Andryy Bezkrovny, Roman Katruk, Oleksii Zavgorodny (POSITIFF), Anna Trincher, Olya Polyakova.