Resand

Creative idea

Today, metal foundries produce around 70 million tons of waste sand each year. A start-up from Finland had a solution, but no one knew about it. The goal was to establish a distinctive and striking brand to transform them from a modest recycling startup 'Finn Recycling', to a more purposeful technology brand – Resand. Drawing inspiration for the logo form language from elements within the technology, while the colours and texture of the sand material became central elements in shaping the palette and typographic choices. The brand's tonality and key messages were crafted to reinforce their mission of reducing sand waste.

Brand name: Resand
Advertiser / client: Resand Oy
Product / service: Industry & Technology
Campaign name: The Circular Sand Company
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Web address: https://resand.eu/
Executive creative director: Tobias Wacker
Creative director: Joseph Bayne
Copywriter: Timo Huopalainen
Designer: Elina Brunfeldt
Account director (agency): Johanna Juuvinmaa, Tuisa Aalto
Strategic planner / strategist: Mikko Hovi
Photographer: Aleksi Koskinen
Agency producer: Christopher Keravuori
Digital creative: Lia Crupi