The AI.D
Creative idea
In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying.
Brand name: ACLI Roma
Advertiser / client: ACLI Roma
Product / service: Social Good
Campaign name: The AI.D
Agency network: DDB WORLDWIDE
Agency: DDB Group Italy, Milan
Production company: Karen
Executive creative director: Gabriele Caeti
Creative director: Daniel Cambò
Art director: Alberta Chiminelli
Copywriter: Andrea Dell'Osa (Copywriter Senior), Giovanni Coviello
Film production: Karen
Additional company: Chief Creative Officer: Luca Cortesini;
Creative Directors (external collaborators) Luciano Marchetti, Davide Canepa;
Account Manager: Margherita Corini;
Internship: Tancredi Coco. art director junior and Giovanni Gerolin, copywriter junior;
Post Producer Supervisor: Giancarlo Giani;
Post Producer: Luna Milano;
Editor: Daniele Epifani;
Motion Graphic Designer: Gabriele Lo Russo;
Colorist: Luca Parma - Corte 11
