The voice of Nastenka: Stop Russian Fairy Tales!

Creative idea

Slovakia is a neighboring country to Ukraine, and a former satellite of the Soviet Union. But despite having a terrible 40-year experience with Russian oppression, we are an easy target for Russian propaganda. Why? Because we have always loved Russian fairy tales. The most popular one is “Frosty”, a Russian classic from 1964 that still dominates Slovak TV ratings every Christmas season. Nastenka, the main character, was dubbed by a 15-year old Slovak actress. She was silent for 60 years, but we have found her to make her raise her voice again: don't believe Russian fairy tales.

Brand name: European comission representation in Slovakia
Advertiser / client: European comission representation in Slovakia
Product / service: fighting the Russian propaganda
Campaign name: The voice of Nastenka: Stop Russian Fairy Tales!
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Engelbert Strapec
Copywriter: Martin Polakovič
Account director (agency): Dominika Bobulová