Threads Grammar Guide

Creative idea

Problem: In 2023 the average result from the mandatory end-of-school Bulgarian grammar matriculation exam (Matura) hit the lowest point. 'How Do You Spell It?' is an online grammar that contains all the important rules and examples to help high-school seniors prepare. But they don't visit it. Idea: Before the 2024 exam we transformed Threads (the latest social network in which Gen Z for the first time expresses themselves entirely through text) into a digital aid for the Matura and every day we published test questions in the exact format of the real matriculation exam, while adding topics young people cared about.

Brand name: Kak Se Pishe? (How Do You Spell it?)
Advertiser / client: Kak Se Pishe? (How Do You Spell it?)
Product / service: Bulgarian Online Grammar Guide
Campaign name: Life Has No Autocorrect
Agency network: INDEPENDENT AGENCY
Agency: Huts, Sofia
Production company: Panda Videos
Web address: https://www.threads.net/@kaksepishe
Agency chief executive officer: Yiannis Manakos
Executive creative director: Ivan Landzhev
Creative director: Dragomir Donchev
Art director: Irina Tomova
Copywriter: Niya Petrova
Designer: Alexa Kirova
Account director (agency): Tatyana Kuchinova
Client account director: Antonia Nikolova
Media director: Gabriela Grigorova
Film production: Panda Videos
Director: Reneta Landzheva