The funkiest way to reduce emissions

Creative idea

While driving, things like traffic jams cause our heart rate to rise. High heart rate makes our driving more aggressive. Aggressive driving increases emissions. Music is one of the best ways to bring down the pulse. We created playlists optimal for climate friendly driving by using songs with tempo under 90 BPM. Playlists were tailored to the busiest routes in Finland and extra-calming music was added to intersections and other pulse rising spots. To spread the word about music’s effect, we collaborated with the biggest morning radio show in Finland. And took over the most stressful time for drivers – the morning rush hour.

Brand name: Neste
Advertiser / client: Neste Oyj
Product / service: Fuels
Campaign name: CO2 Friendly Beat
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Web address: https://www.neste.fi/FriendlyBeat
Executive creative director: Tobias Wacker
Creative director: Tobias Wacker
Art director: Mikko Juhola
Copywriter: Topi Leikas
Designer: Johanna Puolakka
Account director (agency): Jarno Lindblom
Client account director: Mika Hyötyläinen
Managing director: Riku Vassinen
Strategic planner / strategist: Nina Perälä
Pr director: Eva Kiviranta
Additional company: Aino Haanrinne & Evita Tuovinen