Ukrainians Will Understand

Creative idea

To promote Galychyna's Carpathian yogurt featuring the unique Ukrainian starter culture 'Сarpaticus,' we highlighted its deep cultural heritage and benefits for the Ukrainian digestive system. Inspired by 'Egokannia,' a traditional Carpathian practice of long-distance communication through loud, resonant calls across the mountains, understood only by locals, we connected the product’s authenticity to its roots in local traditions.

Brand name: Galychyna
Advertiser / client: Galychyna
Product / service: Carpathian yogurt with «Carpaticus» starter
Campaign name: Ukrainians Will Understand
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Production company: Electric Sheep Film
Chief creative officer: Illia Anufrienko
Creative director: Dmytro Liutyi
Art director: Katalina Maievska
Designer: Dmytro Kifuliak
Client account director: Oksana Andrushkiv
Strategic planner / strategist: Vlad Zima
Director: Yevgeny Gozheyshiy
Director of photography: Lena Chekhovska
Post production: Victor Romanyuk
Additional company: Creative Group Head: Kateryna Barbalat Head of strategy: Serhii Lizunov Senior project manager: Hanna Oryshchenko Project manager: Anastasiіa Kolomiets Client Galychyna: Brand manager: Olena Poliakova Electric Sheep Film Production: 1st AD: Ulia Snitko Executive producer: Andrei Copots Producer: Olya Danyukova