Destination Home

Creative idea

We draw the attention to the difficult situation of those who are endangered by the loss of their home (every third family in Slovakia) through one of the favourite activities and topics on social media. Traveling. Based on the data we highlighted the fact that the dreamt-of destination for many families in Slovakia is not some exotic destination but a place to live/a home.

Brand name: Úsmev ako dar
Advertiser / client: Úsmev ako dar
Product / service: non-profit
Campaign name: Destination Home
Agency network: INDEPENDENT AGENCY
Agency: Respect APP, Bratislava
Additional company: SKPR STRATEGIES
Production company: Eallin/Nomad
Web address: https://www.usmev.sk
Creative director: Ondrej Štefánik
Art director: Lenka Hercegová, Csilla Polák
Copywriter: Michael Papcun
Account director (agency): Katarína Adamkovič
Managing director: Tina Bineva
Strategic planner / strategist: Yolka Udičová
Photographer: Jakub Klimo
Director: Juraj Štepka
Director of photography: Lukáš Teren
Agency producer: Jozef Lipa, Eva Šimonovičová
Additional company: Sound: Bajko