PEN

Creative idea

European elections usually have the lowest turnout. People think their votes don’t matter much. However, the lower the turnout, the easier it is to influence the results. For Putin, these elections are a golden opportunity to send in his allies and slowly destroy the EU from the inside. We needed to show just how important these elections are. So, we made a film that hits hard and gets people talking, illustrating what could happen if we don’t vote. Our weapon against violence is solidarity and a pen. We won’t give up Europe.

Brand name: Akcja Demokracja
Advertiser / client: Karolina Skowron-Baka
Product / service: voter turnout campaign/ social campaign
Campaign name: PEN
Agency network: INDEPENDENT AGENCY
Agency: 2012 agency Warsaw
Additional company: Watchout Studio
Production company: Watchout Studio
Agency chief executive officer: Maciej Marasek
Executive creative director: Przemysław Bogdanowicz
Creative director: Marcin Pucyk
Copywriter: Marcin Pucyk
Designer: Przemysław Bogdanowicz
Account director (agency): Paulina Gurgul
Managing director: Lena Stryjewska
Strategic planner / strategist: Barbara Niedziela
Film production: Watchout Studio
Director: Marcin Pucyk
Director of photography: Piotr Uznański
Music: Łukasz Palkiewicz/Wojtek Urbański
Screenwriter: Marcin Pucyk, Kuba Michalczuk, Przemek Bogdanowicz
Agency producer: Paulina Gurgul
Post production: Rio de Post
Post production producer: Sylwia Desowska
Additional company: 1st Ad: Wiktor Mentlewicz Editor: Wojtek Włodarski Color Correction: Piotr Sasim Sound designe: Błażej Kafarski II GŁOŚNO VFX Supervisor: Kuba Boś Producer: Wiktor Przybylski / Adrian Włodarski Production Manager: Katarzyna Ferenc Production Coordinator: Zosia Hussakowska Production Assistant: Ewelina Kozłowska Set Designer: Marcin Płaszczyk Special effects: Piotr Krzyczmonik Stunt coordinator: Tomasz Krzemieniecki Costume designer: Zosia Komasa Make-up Artist: Agnieszka Hodowany