To the fallen trees
Creative idea
In the supercell storm of 2023, the tree-lined avenues and parks of Šid, painted in the masterpieces of Sava Šumanović, one of the most significant Serbian 20th-century painters, were destroyed. This fallen trees represented not only an ecological issue but also a loss of national cultural heritage. Our idea was to create reproductions of Šumanović's works by extracting the trees that fell in the storm and symbolically presenting how Sava’s masterpieces would look if he had painted the devastated landscape after the storm. We offered these reproductions at a charity auction to support the revitalization of the affected area.
Brand name: Galerija slika 'Sava Šumanović' Šid
Advertiser / client: Galerija slika 'Sava Šumanović' Šid
Product / service: Art gallery
Campaign name: Sava Šumanović - To the fallen trees
Agency network: INDEPENDENT AGENCY
Agency: Head Made (Novi Sad)
Additional company: Leo Burnett (Belgrade)
Web address: https://www.savasumanovic.rs/
Agency chief executive officer: Zoran Santovac
Creative director: Zoran Santovac
Art director: Igor Orsag
Copywriter: Goran Segedinac
Account director (agency): Slađana Večerinović
Additional company: Anđelko Trpković - CEO Publicis Groupe Adriatic;
Nataša Bojanić Brukner – Executive Director, Leo Burnett (Belgrade);
Anja Radulović - Executive creative director, Leo Burnett (Belgrade);
Miloš Jovanović - Associate Creative Director, Leo Burnett (Belgrade)
