400 meters

Creative idea

Time spent on social media by kids is alarming but invisible. So we visualised it. We used a clever formula to recount the time spent to meters scrolled daily by kids and printed the 400 meters feed to get attention to this problem.

Brand name: O2
Advertiser / client: O2 Slovakia
Product / service: O2
Campaign name: 400 meters
Agency network: INDEPENDENT AGENCY
Agency: TRIAD Bratislava
Additional company: TRIAD Advertising
Production company: Hitchhiker Films
Web address: http://www.400m.sk
Agency chief executive officer: Maru Mitlikova
Chief creative officer: Martin Woska
Executive creative director: Vlado Kurek
Creative director: Vlado Kurek, Simon Gal
Art director: Kamil Krajnak
Copywriter: Eva Mikus Matejickova, Vlado Kurek, Juraj Stehlik, Matus Priehoda
Designer: Andrea Vargova
Account director (agency): Martin Pajersky
Client account director: Martina Batorova, Natalia Blaskova, Veronika Polakova, Nika Fedorjakova, Lisa Koryakina
Media director: Lenka Svancarkova
Managing director: Katarina Polakova
Strategic planner / strategist: Simon Gal
Senior planner: Martin Woska
Photographer: Martin Fridner
Film production: [email protected]
Director: Juraj Janis
Director of photography: Tomas Kotas
Music: Jonatan Pastircak
Agency producer: Palo Kopcek
Digital strategist: Lenka Švančárková