The Last School Trip

Creative idea

In response to thousands of Hungarian teachers being forced to leave their profession due to an unjust educational system, Radnóti, an independent Budapest theater, premiered a play telling the story of a teacher losing everything. For one night, the play received an alternate ending. Dismissed teachers were invited to watch, unaware that their former students made up the rest of the audience. The night concluded with a surprise serenade from the students, traditionally a farewell honor for teachers at graduation. This powerful gesture not only highlighted enduring teacher-student bonds but also garnered national media attention.

Brand name: Miklós Radnóti Theatre
Advertiser / client: Miklós Radnóti Theatre
Product / service: Theatre performance
Campaign name: The Last School Trip
Agency network: PUBLICIS
Agency: Publicis Groupe Hungary - Budapest
Additional company: 235 Productions / Mindminers Collective
Production company: Publicis Groupe Hungary
Agency chief executive officer: Vladimir Tkachev
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Tímea Herczeg
Client account director: Sarolta Schaffner
Pr director: Márton Beck
Director: Richárd Rideg
Agency producer: Dóra Rideg
Post production producer: Bendegúz Szűts
Additional company: Publicis: Zsófia Véber - Senior Account Director Eszter Kálmán - Account Director Dávid Knapp - Motion Designer / Editor Krisztián Jankai - DOP István Berta - DOP 235 Productions: Norbert Domokos - DOP Balázs Holecz - DOP Valéria Moór - Producer