You don't need firecrackers to make it rock

Creative idea

Despite numerous efforts, in Slovenia the holidays still bring the noise. And when the firecrackers sound, injuries explode. To address the issue, Rock Radio, launched a campaign that urged the public to put out the firecrackers and turn on pure rock. Because rock'n'roll might steal your soul, but it surely won't take your hands away or even damage your ear drums. But it will play you a drum line that will blow your head off. In Slovenian language there is also a connection between the word 'pokati' which means to blow up and to play something loudly. And rock can get loud, if not louder than firecrackers.

Brand name: Rock Radio
Advertiser / client: Pristop d.o.o.
Product / service: Radio station
Campaign name: You don't need firecrackers to make it rock
Agency network: INDEPENDENT AGENCY
Agency: Pristop, Ljubljana
Agency chief executive officer: Žiga Gliha
Executive creative director: Jure Tovrljan
Art director: Ivan Momirov
Copywriter: Rok Artiček
Account director (agency): Neža Šimenc
Client account director: Gregor Memedović, Diana Kisić
Director: Urška Kos