Room for Everyone
Creative idea
Mastercard effectively turned data into a innovative platform for social change, promoting economic cooperation that benefited both local Polish entrepreneurs and Ukrainian refugees seeking new beginnings. Using aggregated and anonymized transactional data, foot traffic, air quality information, and insights into business complementarity, the tool is showing optimal locations where Ukrainian businesses could open next to Polish businesses to the mutual benefit of both. By pairing complementary businesses that could support each other’s growth, the platform demonstrated and promoted beneficial relationships, showing Ukrainians as valuable economic partners. We are turning competition into something positive, they should actively seek and support.
Brand name: Mastercard Europe
Advertiser / client: Mastercard
Product / service: “ROOM FOR EVERYONE” is a digital platform available in Polish, Ukrainian and English languages.
Campaign name: Room for Everyone
Agency network: MCCANN WORLDGROUP
Agency: McCANN Poland
Web address: https://roomforeveryone.eu/
Agency chief executive officer: Wojciech Borowski
Creative director: Bartosz Jeglejewski, Adrian Botan, Catalin Dobre, Costin Bogdan, Luca Corteggiano
Art director: Barbara Olech, Paweł Cholewa
Copywriter: Anna Posuniak, Kamil Kuć, Ignacy Kotkowski
Designer: Kamil Rekosz, Magdalena Bąk
Account director (agency): Małgorzata Tereszczenko, Anna Sokołowska
Senior planner: Michał Sławiński
Agency producer: Damian Szojda
Additional company: Jerzy Hołub
Małgorzata Szczerbińska
Anna Marciniak
Ewelina Różycka
Marek Kolano
Rafał Czapski
Konrad Kujszczyk
Yaryna Zozulia
Marta Życińska
Marcin Sosiński
Jędrek Zamorowski
Mateusz Gaca
Adam Głowacki
Raja Rajamannar
Beatrice Cornacchia
Carmen Bistrian
Alice Reindlová
