The Old Spice Pirates casting with Teddy as Antoine

Creative idea

A seemingly normal casting call for an Old Spice commercial turns into improvised chaos - because the product isn't acted out, but experienced: absurd, overwhelming, incredibly effective.

Brand name: Old Spice
Advertiser / client: Procter & Gamble GmbH
Product / service: Personal Care
Campaign name: The Old Spice Pirates casting with Teddy as Antoine
Agency network: INDEPENDENT AGENCY
Agency: ARTUS interactive GmbH, Frankfurt am Main
Agency chief executive officer: Patrick Benner
Chief creative officer: Christoph Becker
Creative director: Brian Bray
Copywriter: Daniel Knisatschek
Designer: Amalia Schmidt, Alexander Spöttel
Account director (agency): Maximilian von Goetz
Film production: Wolffpack Vision GmbH
Director: Tedros Teclebrhan, Matthias Wackrow (Co-Director)
Director of photography: Tony Kopec
Agency producer: Cassandra Hofmann
Post production producer: Martin Priesterjahn