Twitch Game Changer

Creative idea

On Twitch, streamers read out loud the donations they receive during live broadcasts. We turned this into a hacking campaign. First, we opened special Twitch accounts for McDonald’s menus. Then, we hacked the streamers by donating the menu price. And we got our advertisiment in front of millions of people for just the price of a menu. We made a delicious Twitch collab. And they didn’t even know about the collab. A super low-cost idea for such a popular media.

Brand name: McDonald's
Advertiser / client: Irem Kara
Product / service: FMCG
Campaign name: Twitch Game Changer
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Chief creative officer: İlkay Gürpınar
Executive creative director: Volkan Karakaşoğlu
Creative director: Mesut Koçarslan
Art director: Gizem Serçe
Copywriter: Mustafa Pamuk
Account director (agency): Çağla Yalçınkaya
Additional company: Managing Director: Tuğyan Çelik Deputy Managing Director: Ömer Üstündağ Account Supervisor: Bediz Saylam Creative Director: Serdar Güngör Creative Group Head: Orkun Süslü Futurevoice: Erkan Cigit Video Motion: Ozan Üren Voice design: Yiğit Okyay Pekdemir