Vola - Ambrosia Fly Away

Creative idea

GAME-CHANGER FOR THE TRAVEL INDUSTRY The online travel market is typically a battleground of price-driven communication. Thus, Vola, a leading Romanian agency, REFRAMED ITS TOP DESTINATIONS FROM SIMPLE TRAVEL OFFERS TO SOLUTIONS FOR ESCAPING RAGWEED. They pioneered THE FIRST POLLEN INTENSITY CALCULATION DATA ALGORITHM FOR RAGWEED IN BUCHAREST. This tool provides a detailed two-week forecast based on users' locations in Bucharest and recommends European destinations with the lowest ragweed pollen levels, all in real-time via a custom API. During allergy season, Vola encouraged travelers to escape ragweed by flying with them, creating a game-changing initiative in the travel industry landscape.

Brand name: Vola.ro
Advertiser / client: Vola.ro
Product / service: Online Travel Services
Campaign name: Ambrosia Fly Away
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi + The Geeks - Bucharest
Creative director: Bogdan Costin & Laura Belc
Art director: Cristina Choleva
Copywriter: Teodora Ionică
Designer: Cezara Lazăr
Account director (agency): Mirabela Manea
Client account director: Liviu Baciu
Managing director: Vlad Petre
Strategic planner / strategist: Miruna Antonescu
Senior planner: Alexandra Pascu
Illustrator: Radu Carata
Digital strategist: Georgiana Feriu
Additional company: Paul Foltache - Sr. Web Developer