Narcos

Creative idea

First you choose your movie, and then you choose your snack. Those who smartly choose the healthy Alesto range definitely know what they’re doing, and listening to them might be a good choice. So go ahead, the options are much better than “Plata o Plomo”.

Brand name: Alesto
Advertiser / client: Lidl Romania
Product / service: Food
Campaign name: Knows Better
Agency network: MULLENLOWE
Agency: MullenLowe Romania - Bucharest
Additional company: Initiative Media
Production company: SAGA FILM
Web address: http://www.surprize.lidl.ro/Alesto
Executive creative director: Damian Nunez
Art director: Victor Oprisan
Copywriter: Andrei Munteanu
Strategic planner / strategist: Ioana Dobrinescu
Senior planner: Adrian Chiuhan
Film production: SAGA FILM
Director: Radu Barbulescu
Director of photography: Radu Fulga
Agency producer: Ilinca Nanoveanu
Post production: BroVisual
Post production producer: Gabi Enache
Additional company: Account Manager - Bianca Iancu