Slow is the way to go

Creative idea

Royal Crown Cola is a little different than you may remember. It’s slowed down in all of its communication and expects the same from its consumers. In the spot we tried to capture the authentic southern landscape and explain to viewers that the best route isn’t always the shortest one.

Brand name: Royal Crown Cola
Advertiser / client: Kofola
Product / service: Royal Crown Cola
Campaign name: Slow is the way to go
Agency network: GREY
Agency: WMC GREY Prague
Production company: Boogiefilms
Creative director: David Suda
Art director: Christophe Wechsler
Copywriter: Pavel W. Přibyl
Account director (agency): Martina Vacíková
Client account director: Lucia Tarbajovská
Managing director: Adéla Krausová
Film production: Boogiefilms
Director: Milan Balog
Director of photography: Dušan Husár
Music: Steve Lynch