Cat Addiction Cafe

Creative idea

Every cat addicted person knows that a lot happens in his life that it is very hard to be quiet about. We all know such people who feel the need to share news about their beloved kitties to everyone around. Sometimes in a very unsuitable time and place. This year to celebrate 1st of March, Cat Day in Russia, WHISKAS® decided to support cat addicted people and inspire them to share more and more news about theirs furry beloved pets.

Brand name: WHISKAS®
Advertiser / client: Mars LLC
Product / service: Pet food
Campaign name: Cat Addiction
Agency network: BBDO WORLDWIDE
Agency: BBDO Russia Group
Additional company: BBDO Russia Group
Production company: Focus Film
Executive creative director: Alexey Fedorov
Creative director: Marina Dedyukina
Art director: Andrey Krusanov
Copywriter: Denis Bykov
Account director (agency): Katrin Auashria
Client account director: Anastasiya Dubrovskaya
Managing director: Natalya Tsyganova
Director: Katya Telegina
Agency producer: Ekaterina Norsoyan, Dmitry Rubezhov, Elizaveta Grigorieva
Digital strategist: Olga Zhosanu
Additional company: Julia Borisova (Account Manager).