Crocodile

Creative idea

A couple of years ago, the creative agency and one of the leading Russian suppliers of meat products “Ostankino” started to create brutal campaigns for the brand of sausages “Daddy can”. In these commercials Dads were making birdhouses, performing a war dance and cooking sausages in a very brave way. In the new video the level of brutality of the Dad has even increased. He pumped up his skills, courage and fearlessness so that cooking sausages in the kitchen became too sweet for him. Now he simply confiscates them. From the alligator. With electroblues.

Brand name: Daddy can
Advertiser / client: Ostankino
Product / service: meat sausages, food
Campaign name: Crocodile
Agency network: SAATCHI & SAATCHI
Agency: Saatchi&Saatchi Russia, Moscow
Additional company: Ostankino
Production company: ProFilm
Executive creative director: Yury Polonsky
Art director: Alexandr Lyubavin
Copywriter: Artem Mukhin
Film production: Dmitry Timonov
Director: Yoes Benli
Agency producer: Natalia Patrusheva