Grow up so fast

Creative idea

SEK is one of the leading brands in the dairy category in Turkey. As a category leader, SEK had to remind the health benefits of milk in a memorable and catchy way to its target group, especially how milk supports a child's physical development and growth. Our creative challenge was to find a new and untold way to express its association with growing up. So we have dramatized kids growing up so quickly that they would have less time to play and enjoy with their favourite toys and games.

Brand name: SEK
Advertiser / client: SEK
Product / service: SEK Daily Milk
Campaign name: Grow up so fast
Agency network: MULLENLOWE
Agency: MullenLowe Istanbul
Production company: SuGar Rush
Executive creative director: Berkay Ozay
Art director: Feridun Cagkan Yuksel
Copywriter: O. Nadir Aydin
Account director (agency): Taflan Yoruk
Client account director: Duygu Sener
Media director: Mindshare
Strategic planner / strategist: Yusuf Muslubas, Aslı Koparal
Film production: SuGar Rush
Director: Ozan Yalabık
Music: Jingle House
Agency producer: Tugrul Karadeniz, Emirhan Akıncı
Post production: ABT
Additional company: Advertiser Authority: Arzu Aslan Kesimer Burcu Özbakır Tul Elif Keskin Sule Bülbülkaya