Lipton // Silent Prime Time

Creative idea

Due to their hectic city lives, increasing addiction to intelligent electronic devices, people become more distant from each other. Instead of chatting, they're all sitting silently together watching TV, immersed in their phones and no longer talking to each other. The campaign idea was to make Turkish people aware of the dramatic decline in time they spend in simple conversations with each other and say that it was time to talk. Afterall this social instinct is invaluable in connecting families-friends and in reducing the barriers between strangers. To dramatize this manifesto our first execution would pick prime-time on TV to reach the widest number of people in a disruptive way.

Brand name: Lipton // Unilever
Advertiser / client: Lipton // Unilever
Product / service: Tea
Campaign name: Silent Prime Time
Agency network: DDB WORLDWIDE
Agency: Medina Turgul DDB Istanbul
Additional company: Mindshare
Production company: Autonomy / Profilm
Web address: https://www.youtube.com/watch?v=bk3tVi_oyGE&feature=youtu.be
Executive creative director: Ertuğ Tuğalan
Art director: Namık Ergin / Ferhan Dayıoğlu
Copywriter: Emre Altundağ / Cihan Metin Üstek
Designer: Aybikem Alemdar
Account director (agency): Azize Civanbay /Natali Levi / Dilge Yıldırım
Client account director: Gamze Öztoygar Masia / Derya Cantutan / Melisa Kısacık
Managing director: Yiğit Kariş / Lawrence Du Pre
Senior planner: Alper Özcan / Arda Sesli
Director: Ali Demirel
Agency producer: Gülengül Soytürk / Ümit Bak / Nisan Turgul
Post production: Sinefekt