Ford Otosan - The New Big Ford Trucks F-MAX

Creative idea

Ford Trucks had built its biggest, the most comfortable and prestigious truck that the brand ever made. Prestige had to be felt on the communication and at the same time, had to be as bold as it could be to make a global impact. Ford Trucks new Premium truck F-MAX’s most important feature is its width and height that allows the driver to get into the truck from a door, and get out from the other without even tilting their head. We are inspired and took reference from the New F-Max’s spacious interior cabin design which offers comfort and spacious.

Brand name: Ford Otosan
Advertiser / client: Ford Otosan
Product / service: Heavy Commercial Vehicles
Campaign name: Ford Otosan - The New Big Ford Trucks F-MAX
Agency network: INDEPENDENT AGENCY
Agency: Happy People Project Istanbul
Executive creative director: Yasar Akbas
Creative director: Atilla Karabay
Art director: Gokhan Onceltekin, Gizay Samanci, Seray Samanci
Copywriter: Yigit Ayvazoglu, Mert Sonmez
Account director (agency): Orcun Onural, Pelin Borkluoglu, Itir Suzer, Gizem Sarikaya
Client account director: Serhan Turfan, Bahattin Topcu, Hande Sengul, Banu Tepe Sayan
Strategic planner / strategist: Emel Goker, Mert Soyal, Ozlem Akbas
Film production: Istanbul-Dogz
Director: Lieven Van Baelen
Music: Sonhouse
Agency producer: Kerem Ilbeyli
Post production: ABT Istanbul