Motion at Ease by Yandex.Taxi

Creative idea

Yandex.Taxi launched an image campaign in support of its premium rates - Business, Premium, and Ultima by presenting its Motion at Ease commercial, filmed by British director Andy Margetson. The main idea of the commercial is to show how important it is for a big city dweller to find balance between the rapid pace of life, which is accompanied by constant phone calls and texts, and those moments when it is possible to be alone, to exhale and to tune into yourself.

Brand name: Yandex.Taxi
Advertiser / client: Yandex.Taxi
Product / service: Yandex.Taxi
Campaign name: Motion at Ease
Agency network: INDEPENDENT AGENCY
Agency: Yandex.Taxi Moscow
Additional company: Medialab
Web address: https://premium.taxi.yandex
Executive creative director: Maria Brish
Creative director: Olga Veretinskaya
Art director: Vasilii Podtynnikov
Copywriter: Grigory Shcheglov
Designer: Lilia Popovscaia, Vladimir Kulikov
Managing director: Alexandra Komarova
Strategic planner / strategist: Inna Fomenko
Senior planner: Anastasia Dashkevich
Film production: Fresh Film
Director: Andy Margetson
Music: DZA
Agency producer: Elena Yastrebova
Additional company: Media Planner Mikhail Konorev