JOSEPHINUM - FUNDRAISING CAMPAIGN

Creative idea

The Josephinum houses around 1,000 anatomical wax models from 1785 and much more. However, this invaluable treasure is virtually unknown outside of the medical community. In addition, the museum has to close during the renovation of the neoclassical building. A digital campaign helps to keep the precious exhibits visible and present and to introduce a new target audience to their uniqueness – combined with a call to donate: HELP ME

Brand name: JOSEPHINUM-COLLECTIONS OF THE MEDICAL UNIVERSITY OF VIENNA
Advertiser / client: JOSEPHINUM-COLLECTIONS OF THE MEDICAL UNIVERSITY OF VIENNA
Product / service: MUSEUM, HISTORICAL COLLECTION
Campaign name: HELP ME!
Agency network: INDEPENDENT AGENCY
Agency: HIMMER, BUCHHEIM & PARTNER
Production company: CONSTANT EVOLUTION
Web address: http://www.josephinum.ac.at
Executive creative director: EVA BUCHHEIM
Creative director: EVA BUCHHEIM
Art director: BORIS VALENTINITSCH
Copywriter: HELMUT STEKL
Account director (agency): SONJA A. HIMMER
Client account director: MAGDA BROS, DRAGAN DOKMANOVIC
Strategic planner / strategist: SONJA A. HIMMER
Film production: CONSTANT EVOLUTION
Director: EVA BUCHHEIM
Music: BORIS VALENTINITSCH
Agency producer: DRAGAN DOKMANOVIC
Post production: CONSTANT EVOLUTION