Parimatch - Fired up to win!

Creative idea

After rebranding, we created a non-standard communication platform called “Fired up to win.” It is about people who do not tolerate halftones and always want to go further and get more. We started a bolder and more stubborn communication with the audience. It was filled with the brand’s character and brought us closer to the target audience. We shot a catchy, thrilling video based on bright neon, dynamics, fractional, clip editing and the real-time + slow motion combination. We have recorded a unique beat, a manifesto of victory, that excites from the first seconds.

Brand name: Parimatch
Advertiser / client: Parimatch
Product / service: Parimatch
Campaign name: Fired up to win!
Agency network: INDEPENDENT AGENCY
Agency: Digital Choo
Additional company: Digital Choo
Executive creative director: Vladimir Kobets
Creative director: Vladimir Kobets
Art director: Olga Pozharskaya
Copywriter: Anastasiya Kovalenko
Additional company: CEO – Irina Kurochkina , Project Manager – Nataliya Streltsova