Tsu-e-fa

Creative idea

This video is a story about our football future being created behind schoolyards, in stadiums-boxes situated in residential areas/suburbs and at youth tournaments. The words 'rock, paper, scissors' act on us as a spell since childhood, and in the 'Sportmaster' ad/video these words get a new continuation ... Repeating them together with young football players we start counting down for our future victories!

Brand name: Sportmaster
Advertiser / client: LLC “Sportmaster”
Product / service: Brand “Sportmaster”
Campaign name: Football 2018
Agency network: BBDO
Agency: Contrapunto
Additional company: Contrapunto
Production company: Ball Park
Creative director: Denina Kristina
Art director: Pavlov Alexey
Account director (agency): Usacheva Ekaterina
Director: Matt Bieler
Agency producer: Shkatov Andrey