Mars - who´s gonna be the first one?

Creative idea

Czech mining industry went through a large crisis over the years and became a tabu in the public space. It affected our client – Faculty of mining and geology, which annually loses hundreds of potential students. Even though the faculty has many attractive and perspective fields of study to offer, the traditional name drag her down. Unfortunately, it is not possible to change the name. Therefore we decided to create a video that presents the client in a much better light. Did you e.g. know that first people to step on Mars are to be geodesist, geoinformatists and geologists?

Brand name: VSB - Technical university of Ostrava
Advertiser / client: Faculty of mining and geology, VSB - Technical university of Ostrava
Product / service: online video
Campaign name: The future is deep
Agency network: INDEPENDENT AGENCY
Agency: Action Please, Ostrava
Additional company: Idea Please
Production company: Action Please
Web address: https://thefutureisdeep.com
Executive creative director: Radim Dittrich
Creative director: Radim Dittrich
Art director: Martin Klekner, Ivan Hryhorjuk. Adam Zmátlo
Copywriter: Lada Poštulková
Designer: Adam Troják
Film production: Action Please
Director: Radim Dittrich
Director of photography: Jiří Mlčoch
Music: Tomáš Zemler
Agency producer: Miluše Koštialiková, Denisa Muroňová
Additional company: Sound: Adam Pech Storyboard: Miluše Koštialiková Voiceover: Pavel Rímský Actors: Michal Stalmach, David Gebel Client manager: Kristina Neničková