Renault Megane Sedan – Be Unexpected

Creative idea

Renault Turkey, launched the new Renault MEGANE Sedan campaign “Be Unexpected” conceived by Publicis Istanbul. Renault MEGANE Sedan is now equipped with Apple CarPlay system that you can send messages, make calls, get road directions with voice commands. In this film, CarPlay feature is shown over a couple in a humorous way.

Brand name: Renault
Advertiser / client: Renault Turkey
Product / service: Renault Megane Sedan
Campaign name: Be Unexpected
Agency network: PUBLICIS
Agency: Publicis İstanbul
Additional company: Publicis Istanbul
Production company: Filmpark
Executive creative director: Can Faga
Creative director: Melih Edis, Duygu Yegul
Art director: Guney Turkel
Copywriter: Kerem Ceteci
Account director (agency): Ezgi Ataseven, Ozlem Erbas, Ceylan Karamanlioglu, Melih Ekim
Client account director: Ozlem Unlu
Strategic planner / strategist: Selda Sedes, Zeynep Bortacina
Senior planner: Ozge Arat
Director: Bahadir Karatas
Agency producer: Arzu Koksal, Erdem Ayaz
Post production: Imaj Online - Istanbul