It's All Yours

Creative idea

Our goal is that car owners will bring abundance and types of vehicles, and highlight Garenta's large fleet of vehicles with a smart way. As a brand leader in its sector, many jobs we do, we emphasize the difference between buying and renting a car. Purchasing vehicles bring a sense of 'ownership', but in time this sense turns to 'boring'. But rental offers you the advantage of a huge vehicle options and changing the vehicle without waiting for a long time. 'It's All Yours', the film also intends to tell this situation in the most striking way.

Brand name: Garenta
Advertiser / client: Garenta
Product / service: Car rental
Campaign name: It's All Yours
Agency network: HAVAS
Agency: Havas İstanbul
Additional company: Havas Worldwide Istanbul
Production company: Panda
Web address: https://www.youtube.com/watch?v=H9m88z1y1Kk
Executive creative director: Ergin Binyıldız
Creative director: Yavuzhan Gel
Art director: Çağatay Can, Mert Özkaner, Neslihan Arslan, Abdullah Çelikoğlu
Copywriter: Umut Karacaoğlu, Şeyma Keklik, İrem Öksüz
Account director (agency): Birol Ecevit, Yiğit Uysal
Client account director: Zeyno Ertaş, Selim Savga, Yasemin Yaylagül, Melda Ejderoğlu, Yaşar Şekerci
Managing director: Ceren Çubukcu Akpulat
Agency producer: Sıla Salgın, Eralp Cankır
Additional company: Social media team: Ece Özmet